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Dow, Immersive Business Experience
2018 Olympic Games, PyeongChang, South Korea
Project Overview
PROJECT OVERVIEW
We developed a 15-minute narrative and immersive AV installation to include an array of visual techniques for Dow Chemicals' business experience at the Pyeongchang Games. The ‘immersive black box’ used motion graphics and CGI techniques, projection mapping, light effects, an interactive floor and surround sound to provide a visually engaging AV.
On entering, visitors are invited to walk amongst digital snowflakes, before moving around the space as the story of Dow Chemicals and their involvement with the Games unfolds across the walls.
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